Tag Archives: hair

Palmolive Expertique Complete Line

August 2, 2018 @ Shangri-La the Fort, Palmolive unveils a new range of hair products created for women who aspire to take control of their life and their hair. The new Palmolive Expertique product line consists of three variants of shampoo and conditioner such as:

  • Revitaliste – infused with activated KCS, Biotin and Hyaluronic for normal to dry hair to enhance hair vitality and natural movement.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.
  • Smoothique – with activated KCS and Rere Oil Complex for frizzy, flyaway hair to align, tame and add control to hair strands.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.
  • Resiliente – has activated KCS and Arginine for damaged or over-treated hair to reconstruct and fortify hair against damage.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.

Complementing the shampoo and conditioner to complete the regimen are three hair treatments:

  • The Intensive Hair Mask that hydrates and helps restore strength and elasticity of dry, damaged hair;
  • The Beautifying Hair Oil which provides intense nutrition for enhanced shine and silkiness of hair; and
  • The Anti-Frizz Serum that protects hair against frizz and flyaways.

Emily Fong Mitchell, Marketing Director of Colgate-Palmolive Philippines, Inc., was the one who introduced the all-new Palmolive Expertique premium hair care range.

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Aside from the formal launch of Palmolive Expertique in the Philippines, we also welcomed its brand ambassador, the first Filipina winner of Asia’s Next Top Model, Maureen Wroblewitz.

Women encounter different hair problems and most of them require professional care, so they would often go to salon to get expert results. However, the bigger challenge is how to maintain their salon-beautiful hair until their next salon visit. Emily Fong Mitchell, Marketing Director for Colgate-Palmolive Philippines underlines, “New Palmolive EXPERTIQUE  is a full hair care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home. It offers a complete range of hair solutions for those struggling with dull, damaged, and frizz-prone or flyaway hair.”

The Palmolive EXPERTIQUE makes it possible for Filipino women to step out of their homes with salon-beautiful on a daily basis, giving them that added boost of confidence and making them more empowered to take charge of their goals, their achievements, and their beauty. 

New Palmolive EXPERTIQUE premium hair care range is available in all leading supermarkets nationwide and online (http://bit.ly/BUYPalmoliveExpertiqueTODAY).

For more information, please visit www.facebook.com/PalmoliveExpertiquePH. 

More photos during the event:

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(From L-R) Brand Manager for Palmolive Hair Care, Pauleen Cabuslay, Associate Marketing Director for Personal Care, Edmond Santos; Marketing Director of Colgate-Palmolive Philippines, Inc., Emily Fong Mitchell; top model and Palmolive ExpertiqueTM endorser, Maureen Wroblewitz; President and General Manager of Colgate-Palmolive Philippines, Inc., Arvind Sachdev; Personal Care Consumer Innovation Center Director, Nymia Raagas; and Senior Brand Manager for Personal Care, Paula Ceña

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Arvind Sachdev, President and General Manager of Colgate-Palmolive Philippines, Inc.,  informed guests that the Philippines is the first market to launch Palmolive Expertique in the world.

Expertique 03

Colgate-Palmolive Philippines, Inc.’s Personal Care Consumer Innovation Center Director, Nymia Raagas



Thanks April for accompanying me on this event.



I never shared a blog post about my hair because I’m always having a hard time looking for the perfect salon and hairstylist who can achieve my dream hair but now it’s a match made in heaven! Weeks before I got the collaboration with Hairshaft, I’m already having a salon hunt because I wanted my hair to be dyed and an overall treatment just perfect for summer but I’m having second thoughts because I’m really sensitive when it comes to my hair. I just wanted to have a long and natural hair and eversince I was a kid, my mom won’t allow me to apply anything on my hair so I stick to long hair as always. She doesn’t even want to apply any heat on it so I don’t have any choice but to have it in natural way. While I was browsing photos at instagram during my lunch break at work, I saw few artists who had their hair color at hairshaft and I immediately pointed out that I want my hair treatment be done at this salon and right after Fred and I talked on social media and got the collaboration.

These are some of the few awards of Hairshaft Salon:

First week of May 2016, my blogger bestie Mavie and I went to Hairshaft Podium for our appointment with Mr. Fred Penales. We were entertained with a welcome massage and drinks right away while waiting for Mr. Fred.


I’m so obsessed to new hair trends and so I wanted my hair achieve the Balayage effect and Hairshaft stylists and creative directors did their magic amazingly! They gave justice to my hair.

This was my hair before the treatment, very plain, no volume, no style at all. In short, boring.

The session started with washing my hair with my hairstylists Jen and Rey.

And time for bleaching. Actually on this part I’m already praying because I’m already nervous what will my hair gonna look like but take a look what will happen next and you’ll start loving it.

And now coloring starts now using the foil. All we know that hair treatment is time consuming but with Hairshaft, it’s a teamwork. Atleast 8 hands are working on my hair so that every details of my peg will be achieved and Mr. Fred didn’t fail us. They wanted each of their clients would be walking out of their salon happy. I had Hairstylists Jen and Rey, creative directors Miguel and Fred on that day. After the coloring, brazilian blowout was next with a massage while waiting to penetrate the medicine for brazilian blowout. IMG_3679

To finish my overall makeover, I asked Mr. Fred’s opinion if I should go with side bangs and tadaaaa! I really love every single strand of my hair. The color, treatment and style were insane! Totally rockin’ my new look and thanks to Hairshaft Salon!



Have your appointment too at Hairshaft and have your dream hair come true!


Follow them on social media to see their sample works and artists and bloggers who had collaboration with them or simply visit their branches at The Podium, Fort BGC, Robinsons Ermita 4th Level and Lucy Britanico Glorietta

Instagram: @hairshaftfred / @hairshaftmiguel / @hairshaftrey / hairshaftmanila