jamilajoyce.wordpress.com

Tag Archives: ASNTM

Palmolive Expertique Complete Line

August 2, 2018 @ Shangri-La the Fort, Palmolive unveils a new range of hair products created for women who aspire to take control of their life and their hair. The new Palmolive Expertique product line consists of three variants of shampoo and conditioner such as:

  • Revitaliste – infused with activated KCS, Biotin and Hyaluronic for normal to dry hair to enhance hair vitality and natural movement.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.
  • Smoothique – with activated KCS and Rere Oil Complex for frizzy, flyaway hair to align, tame and add control to hair strands.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.
  • Resiliente – has activated KCS and Arginine for damaged or over-treated hair to reconstruct and fortify hair against damage.
    • Available in bottles 170 ml  for PHP130.00 and in sachets 12 ml for PHP6.00.

Complementing the shampoo and conditioner to complete the regimen are three hair treatments:

  • The Intensive Hair Mask that hydrates and helps restore strength and elasticity of dry, damaged hair;
  • The Beautifying Hair Oil which provides intense nutrition for enhanced shine and silkiness of hair; and
  • The Anti-Frizz Serum that protects hair against frizz and flyaways.

Emily Fong Mitchell, Marketing Director of Colgate-Palmolive Philippines, Inc., was the one who introduced the all-new Palmolive Expertique premium hair care range.

Expertique 01

Aside from the formal launch of Palmolive Expertique in the Philippines, we also welcomed its brand ambassador, the first Filipina winner of Asia’s Next Top Model, Maureen Wroblewitz.

Women encounter different hair problems and most of them require professional care, so they would often go to salon to get expert results. However, the bigger challenge is how to maintain their salon-beautiful hair until their next salon visit. Emily Fong Mitchell, Marketing Director for Colgate-Palmolive Philippines underlines, “New Palmolive EXPERTIQUE  is a full hair care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home. It offers a complete range of hair solutions for those struggling with dull, damaged, and frizz-prone or flyaway hair.”

The Palmolive EXPERTIQUE makes it possible for Filipino women to step out of their homes with salon-beautiful on a daily basis, giving them that added boost of confidence and making them more empowered to take charge of their goals, their achievements, and their beauty. 

New Palmolive EXPERTIQUE premium hair care range is available in all leading supermarkets nationwide and online (http://bit.ly/BUYPalmoliveExpertiqueTODAY).

For more information, please visit www.facebook.com/PalmoliveExpertiquePH. 

More photos during the event:

Expertique 07

(From L-R) Brand Manager for Palmolive Hair Care, Pauleen Cabuslay, Associate Marketing Director for Personal Care, Edmond Santos; Marketing Director of Colgate-Palmolive Philippines, Inc., Emily Fong Mitchell; top model and Palmolive ExpertiqueTM endorser, Maureen Wroblewitz; President and General Manager of Colgate-Palmolive Philippines, Inc., Arvind Sachdev; Personal Care Consumer Innovation Center Director, Nymia Raagas; and Senior Brand Manager for Personal Care, Paula Ceña

Expertique 06

Arvind Sachdev, President and General Manager of Colgate-Palmolive Philippines, Inc.,  informed guests that the Philippines is the first market to launch Palmolive Expertique in the world.

Expertique 03

Colgate-Palmolive Philippines, Inc.’s Personal Care Consumer Innovation Center Director, Nymia Raagas

 

IMG_5328

Thanks April for accompanying me on this event.

 

Advertisements