In a research conducted by Watsons Insights on Shoppers Experience (WISE), a research division of the world’s largest international health and beauty retailer A.S. Watson Group, 66 percent of Filipinos believe they have good knowledge on health, however surprisingly, 57 percent do not exercise regularly to stay healthy. This shows majority of Filipinos are interested on health. But, there are so many things that get in their way from staying healthy. Either they get too busy or get too tired from a hectic work schedule, family duties, household chores and long hours of traffic.
That’s why Watsons, the leading health and beauty chain in the country, launches #GetActive campaign to inspire Filipinos to be healthy through small, everyday active changes in their routine to improve their health. To be healthy doesn’t necessarily mean doing major changes and adjustments in our lives like starting to train as a tri-athlete, spend 2 hours in the gym 3 to 5 times a week, own a fancy health equipment at home, spend thousands of pesos on healthy meals or cook difficult or time-consuming healthy recipes.
“Watsons #GetActive campaign is one of our continuous efforts and part of our commitment to improve the lives and health of Filipinos by inspiring them to take small steps to improve their health,” says Watsons Marketing Director Viki Encarnacion. “Small steps such as drinking more water, taking the stairs instead of the elevator, taking deep breaths in between work e-mails, walking from one building to another instead of riding a car or taxi if it’s just in the same area, walking your dog during weekends, and smiling more often can go a long way for our health. The list of small steps which we can do is endless, our days are full of opportunities to do these and Watsons can be their partner to improve their health” adds Encarnacion.
Watsons also recognizes the importance of a holistic approach to health. Aside from healthy diet and exercise, taking vitamins is also important. Vitamins bridges the nutrient gap people don’t get in their regular diet and lifestyle, and can help prevent illnesses.
There are different types of vitamins available and formulated to fulfill different nutritional needs. Some of them are:
- Vitamin A for immunity, vision and healthy skin
- Vitamin B complex for energy production
- Vitamin C for immunity and protection against diseases
- Vitamin E for cell damage repair or prevention and for healthy skin.
At Watsons, there are different brands and products available to fulfill every individual’s nutritional needs depending on age, gender and preferred form – such as Enervon, Conzace, Ceelin, Revicon, Myra E, Centrum, Stresstabs, Berocca, Rogin E, Fern C and Watsons Generics.
To further encourage its shoppers, Watsons is offering up to 20 percent off on select vitamins for select period of time in stores. And for its loyal members, Watsons is offering customers a chance to win trips to Bali, Guam or Sydney, or win an iPhone 7 or iPad for a min P500 single-receipt purchase of select vitamins and health products. Promo runs until June 28, 2017 and is exclusive to SM Advantage, SM Prestige, PRiMO and BDO Rewards Card holders. Promo is in partnership with Hutchgo.com and Philippine Airlines. (DOH-FDA-CDRR Permit No. 127 s. 2017)
So what are you waiting for? Start doing the small changes in your routine – perhaps on your next meal or next day at work or school! Start to #GetActive and be healthy with Watsons!
Blonde. Rose Gold. Ultra Dark Brown. Ash Brown. Imagine yourself in those hair colors. Or maybe you want to go for those bold and bright colors that display your own brand of individuality. Excited yet? Then perhaps it’s time to take those locks on a hair coloring adventure!
News flash. Did you know that hair coloring is actually easy to do? Like DIY-easy. Just get yourself the right products and you’re all set.
Hair color though is not the only way to achieve your Hairgoals. Why not go for any of the of-the-moment hair fixing styles as well? Get it on a high pony? How about that deep side part or that slick story look? Maybe shake it up a bit with a short messy shag, undone waves, or messy braids? Stress not, girl. We got you.
For this, Watsons recently launched a campaign to encourage its female shoppers to go out of their hair comfort zones and discover different hair color and hair style trends. Interestingly named #Hairgoals, its aim is to introduce a whole new world of color and style options and alternatives for women. With a vast spread of hair products available in-store, Watsons shoppers will find it a cinch to go for the specific look that they desire.
In support of this, an event was held on May 19th at the SM Mall Of Asia Activity Center. Guests were given a chance to try out new hairstyles and colors by trying out products and tools available at Watsons. With Hair Color provided by L’Oreal, Revlon, Kolours, Bigen, Beautylabo, Lolane, Liese and Revia, Styling tools and products by JML, W. Elite, Babyliss, VS Sassoon, Tresemme, Aquanet, Finesse and Suave, and Hair Care Products by Dove, Pantene, Creamsilk, it was indeed an event not to be missed. After all, there’s nothing like uncovering a more gorgeous version of you by simply doing a few tweaks to how your hair looks.
Oh, and if you’re an SM Advantage Card member, you can go from trendsetter to jetsetter! Show off that new do when you win one of the trips to either Bali, Guam, or Sydney! You can also get a chance to snag a free iPhone 7 or an iPad Pro. Every P500 single-receipt purchase of participating products entitles an SMAC member to one (1) e-raffle entry.
So get on it and color, style, and flip that hair like never before. Make your Hairgoals happen with Watsons!
Color Your Hair Day on May 27!
Want to get into a hair adventure of your own? Here’s good news! Watch out for the first ever Watsons Color Your Hair Day Sale – a one-day nationwide sale on all hair color products. Get 50% off on brands like Revlon, Kolours, L’oreal, Beautylabo, Lolane, Revia, Liese and Bigen! So, mark May 27 on your calendar as the day to head on any Watsons store or at the SM Store Beauty Section for the biggest hair color sale!
Shopping for the best beauty and health products just got even more exciting and satisfying as Watsons, Asia’s leading health and beauty retailer, launched its “Members Get More” campaign last Tuesday, April 25 at Watsons’ Store, Uptown Mall, Taguig City.
Everyone in the event were treated to a one-of-a-kind shopping experience and here’s what I got:
- Morocco Argan Conditioner
- Buy 1 Take 1 Hand Wash
- Olive Oil Replenishing Conditioner
With this “Members Get More” campaign, shoppers can get more savings, more points and more value in more than 500 Watsons stores nationwide. Aside from that they can also get an exclusive freebies and easily join the eRaffle promotions such as the recent Make Your Summer Promo wherein the price is a trip to four to any of 5 local summer destinations. Such a great campaign right?
For those who are not yet SM Advantage card members, they can avail of the SMAC membership at any Watsons store nationwide to start enjoying the Members Get More program.
Dress: SM Woman
Heels: Banana Republic
There’s nothing like Easter to remind everyone that summer is finally here. It’s an occasion defined by sunny days outdoors, beautiful pastel hues, bonding with family and friends, and of course, Easter egg hunts.
To make sure your hands and feet are perfectly Instagram-worthy for the occasion, head over to Nailaholics where you can enjoy some much needed “me time” and take part in the premier urban nail salon’s first national Easter egg hunt.
Dubbed #NailaholicsEasterHoliday, watch out for announcements on Nailaholics Facebook, Instagram, Twitter and Pinterest beginning April 9 to 15, inviting the entire country to take part in a national hunt for key prizes hidden in each branch.
Lucky hunters who manage to find prize eggs can get a FREE manicure, FREE pedicure, or FREE pedicure and foot spa—all with themed Easter nail art. Just be sure to post your photos with the eggs and post it on social media and tag Nailaholics.
It’s a unique and memorable way to celebrate this holiday. So be sure to visit your nearest Nailaholics branch to celebrate the occasion in true pampered bliss.
AlDub fanatics can now stream the latest episode of Alden and Maine’s first ever teleserye, Destined to be Yours as HOOQ recently announced its acquisition of the exclusive Subscription Video-on-Demand (SVOD) rights to the catch-up episodes.
Destined to Be Yours is currently the most talked about primetime show on Philippine television since it aired its premiere episode last February 27, 2017. Joining Alden and Maine is a cast of talented actors led by Boots Anson-Roa, Lotlot De Leon, Gardo Versoza, Tommy Abuel, Ronnie Henares, Ina Feleo, Sheena Halili, Dominic Roco, Juancho Trivino, RJ Padilla, Koreen Medina and Janice de Belen who recently returned to GMA for this project.
The teleserye quickly captivated viewers with the enthralling romance story between Benjie Rosales (Alden Richard) and Sinag Obispo (Maine Mendoza) which is set in a charming and pictureque town where anything, especially destiny, is a possibility. In fact, the pilot episode garnered 22.5% ratings on AGB Nielsen NUTAM which is 2.9% higher than its rival program. The hashtag for the pilot episode, #DestinedToBeYoursWorldPremiere, also dominated worldwide Twitter trends – garnering 4.4 million tweets from February 26, 6:00 pm to February 28, 6:00 am.
Sinag is a DJ in a community radio station in her hometown of Pelangi. The paradise-like town of Pelangi was formerly a well-developed municipality due to its flourishing mining industry but many people were forced to leave the town after mining firms closed down. Sinag stayed behind because of her love for her hometown and her intention to preserve the traditions and culture of Pelangi through the community radio station that she inherited from her late grandfather.
Meanwhile, Benjie had just graduated from his university and had high hopes of starting his career as an architect. Benjie applies for Rosales Development, one of the largest real-estate development firms in the country. Amanda (Lotlot De Leon), who had to raise Benjie on her own after her husband died from an accident, was against this at first but later allowed it after a change of heart.
Benjie’s grandfather, Vicente Rosales (Tommy Abuel), is a real-estate tycoon and is the owner of Rosales Development. He had alienated Benjie and Amanda for many years following the tragic death of Benjie’s father, Gabriel. In order to make up for lost time, Benjie’s grandmother, Helen (Boots Anson-Roa), convinces Vicente to interview and offer Benjie a position in the company.
As Benjie accepts the job, he gets assigned to a project at Pelangi. There he meets Sinag and their lives become intertwined as they fall in love with each other.
“Since we announced the highly anticipated first primetime TV series of Alden Richards and Maine Mendoza, the entire #AlDub nation created such a buzz online that Destined to be Yours was definitely destined to be a hit even before it aired its first episode,” says Judd Gallares, President & COO of GMA New Media, Inc. “
HOOQ is now the prime destination for Filipino entertainment on demand with the largest library of local movies amongst any video-on-demand service in the country. Subscribers can now enjoy over 1,200 Filipino movies spanning almost five decades of film making, and over 4,000 hours of local television leaving other video-in-demand services way behind in terms of Filipino content.
For more information, visit www.hooq.tv and follow them on:
Twitter: @hooq_ph | Instagram: @hooq_ph │ Facebook: http://www.facebook.com/hooq.ph
Brand Name versus Quality. Which do you pay for? Honest speaking, I really don’t mind the brand as long as that alternative product works well too or almost the same from the branded one.
In today’s economy, people must be smart shopper and that’s the Watsons campaign, “Switch & Save” which was launched wayback 2012. It is an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted and all they had to do so was shift from the leading brand to the Watsons brand!
In those first years, that simple idea proved a smashing success because Watsons customers all across the country made the switch, changing our their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. Having a great momentum behind the movement, Watsons decided to expand their campaign to the pharmacy. Launching Watsons Generics in year 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
But even with so many switches on board, not everyone seemed to be convinced having the notion that “cheaper means lower quality” yet the Watsons team knew the trith that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born – The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch – they had to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. Of course, the results were overwhelming because 8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart. But the surprises didn’t end here because Watsons six celebrity endorsers, Christian Bautista, Tessa Prieto-Valdes, Iya Villania, Kylie Padilla, Lorna Tolentino and Edu Manzano were gathered together to try the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the question, “What’s the difference between these two products?” Their verdict-none! Not even the discerning endorsers could tell exactly the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
With so much more waiting this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see for yourself the difference or you too will be convinced to Switch and Save!
Do you love to travel? Of course we are most especially summer already approached but where’s is your Philippine Dream Destination? Mine is Batanes and I always been dreaming of going to this beautiful place. If your Philippine Dream Destination or one of your travel bucket list is Batanes, Wrangler got it for you as they are giving away an all-expense-paid trip to Batanes for two plus P100,000 worth of Wrangler gear, and the title of an Open Road Hero.
Wrangler is continuing their search for bold and passionate adventurers who step out of their comfort zone to satisfy and share their love for travelling with stories that showcase the beauty of the Philippines.
With the success of True Wanderer for the past two years, Wrangler is extending the scope of this year’s competition from just bikers to all types of wanderers who have what it takes to be the next Open Road Hero. The denim brand for free and daring spirits is hoping to reach a wider audience and inspire more people to take up the call of adventure.
Now on its third year, the True Wanderer competition will select 20 finalists to embark on a 3-day journey to finish four different challenges that will test their skills and wits as an Open Road Hero. Afterwards, the finalists will participate in a photo competition that will be divided into different themes per week. The photos are to be posted weekly on Wrangler’s Facebook page along with a story as to how travelling inspires their inner Open Road Hero.
One grand winner, chosen by a panel of judges including Wrangler ambassador Jericho Rosales, will win an all-expense-paid trip to Batanes for two, P100,000 worth of Wrangler gear, and the title of an Open Road Hero as mentioned earlier.
Adventurers who’d like to join must:
- Post on Facebook a travel photo
- Caption must answer the question why you are an Open Road Hero
- Use the hashtags #TrueWanderer and #Live2Wander.
- Don’t forget to tag Wrangler’s Facebook account at facebook.com/WranglerPH. **Deadline of entries is before April 19 and a maximum of 3 entries per person will be accepted.
Don’t miss out on the chance to join this wild ride and share your amazing stories to the world. Who knows, you just might be the next Open Road Hero.
More photos during the event: