Blonde. Rose Gold. Ultra Dark Brown. Ash Brown. Imagine yourself in those hair colors. Or maybe you want to go for those bold and bright colors that display your own brand of individuality. Excited yet? Then perhaps it’s time to take those locks on a hair coloring adventure!
News flash. Did you know that hair coloring is actually easy to do? Like DIY-easy. Just get yourself the right products and you’re all set.
Hair color though is not the only way to achieve your Hairgoals. Why not go for any of the of-the-moment hair fixing styles as well? Get it on a high pony? How about that deep side part or that slick story look? Maybe shake it up a bit with a short messy shag, undone waves, or messy braids? Stress not, girl. We got you.
For this, Watsons recently launched a campaign to encourage its female shoppers to go out of their hair comfort zones and discover different hair color and hair style trends. Interestingly named #Hairgoals, its aim is to introduce a whole new world of color and style options and alternatives for women. With a vast spread of hair products available in-store, Watsons shoppers will find it a cinch to go for the specific look that they desire.
In support of this, an event was held on May 19th at the SM Mall Of Asia Activity Center. Guests were given a chance to try out new hairstyles and colors by trying out products and tools available at Watsons. With Hair Color provided by L’Oreal, Revlon, Kolours, Bigen, Beautylabo, Lolane, Liese and Revia, Styling tools and products by JML, W. Elite, Babyliss, VS Sassoon, Tresemme, Aquanet, Finesse and Suave, and Hair Care Products by Dove, Pantene, Creamsilk, it was indeed an event not to be missed. After all, there’s nothing like uncovering a more gorgeous version of you by simply doing a few tweaks to how your hair looks.
Oh, and if you’re an SM Advantage Card member, you can go from trendsetter to jetsetter! Show off that new do when you win one of the trips to either Bali, Guam, or Sydney! You can also get a chance to snag a free iPhone 7 or an iPad Pro. Every P500 single-receipt purchase of participating products entitles an SMAC member to one (1) e-raffle entry.
So get on it and color, style, and flip that hair like never before. Make your Hairgoals happen with Watsons!
Color Your Hair Day on May 27!
Want to get into a hair adventure of your own? Here’s good news! Watch out for the first ever Watsons Color Your Hair Day Sale – a one-day nationwide sale on all hair color products. Get 50% off on brands like Revlon, Kolours, L’oreal, Beautylabo, Lolane, Revia, Liese and Bigen! So, mark May 27 on your calendar as the day to head on any Watsons store or at the SM Store Beauty Section for the biggest hair color sale!
Latest movies from the cinemas now for rent on HOOQ. There will be new movies uploaded each month from studios such as Sony Pictures, Warner Bros., Disney, Dreamworks and Pixar with titles such as Arrival, Underworld: Blood Wars, Fantastic Beasts and How to Find Them, Rogue One: A Star Wars Story, just to name a few. With this new feature, HOOQ customers can now enjoy the largest library of Hollywood and Asian hits, TV series same day as the US, as well as the latest movies fresh off the cinemas!
HOOQ has inked exclusive deals with Regal Entertainment and Viva Communications for digital rights to their new movies within 3 months of theatrical release. Recent hits such as Camp Sawi, Bakit Lahat ng Guapo May Boyfriend & I Love You to Death have already debuted on HOOQ and are consistently in the top 10 list of most watched content by subscribers. Mano Po 7, Die Beautiful, The Escort, and My Rebound Girl will be on HOOQ within the next quarter, with newly released movies to follow throughout the year.
HOOQ is bolstering its line-up of Hollywood studio partnerships consisting of Sony Pictures, Warner Bros., Disney, Dreamworks, Lionsgate, Miramax, Starz and over a hundred Asian studios. New hit series are now available from Endamol Shine and BBC including Secret Diary of a Call Girl, Mistresses and Wolf Hall. The full catalog of DC shows are now also on HOOQ, including Legends of Tomorrow, Arrow and Gotham. Meanwhile Supergirl, Lucifer and Powerless are available to stream within 24 hours of US airing.
More photos at the event:
HOW TO GET HOOQ?
- Download the HOOQ app from Apple Store or Google Play,
- Sign up or log in, to access HOOQ’s library of top Hollywood and Asian hits anytime, anywhere and on any device include computers, smartphones, tablets, set-top boxes, smart TVs via Google Chromecast and all Apple devices.
Globe At Home customers can get up to 6 months access to HOOQ with plans P1,299 and up, while Globe mobile customers can also get up to 6 months trial on selected prepaid and postpaid plans. You may also visit http://www.hooq.tv to sign up for a 7-day free trial.
For more information on HOOQ, please contact:
Sheila Paul –email@example.com
Twitter: @hooq_ph | Instagram: @hooq_ph │ Facebook: http://www.facebook.com/hooq.ph
Angie Limbaco – firstname.lastname@example.org
Shopping for the best beauty and health products just got even more exciting and satisfying as Watsons, Asia’s leading health and beauty retailer, launched its “Members Get More” campaign last Tuesday, April 25 at Watsons’ Store, Uptown Mall, Taguig City.
Everyone in the event were treated to a one-of-a-kind shopping experience and here’s what I got:
- Morocco Argan Conditioner
- Buy 1 Take 1 Hand Wash
- Olive Oil Replenishing Conditioner
With this “Members Get More” campaign, shoppers can get more savings, more points and more value in more than 500 Watsons stores nationwide. Aside from that they can also get an exclusive freebies and easily join the eRaffle promotions such as the recent Make Your Summer Promo wherein the price is a trip to four to any of 5 local summer destinations. Such a great campaign right?
For those who are not yet SM Advantage card members, they can avail of the SMAC membership at any Watsons store nationwide to start enjoying the Members Get More program.
Dress: SM Woman
Heels: Banana Republic
L’Oréal Brandstorm is L’Oréal’s signature global innovation competition for students that started in 1992. Brandstorm is one of the largest student competitions in the world. Locally, L’Oréal Philippines has mounted the annual business competition since 2009. But more than a talent-spotting tool, Brandstorm is an incubator for innovative projects and young talents—honing them to become one of the best in the marketing field and bringing their ideas to life.
This year, L’Oréal Brandstorm embraces diversity by going nationwide. From the usual pool of three schools all centered in Metro Manila, Brandstorm 2017 is now open to three times more schools all over the country totaling to over 17 partner colleges and universities. This makes the competition open to diverse groups of students, regardless of course, degree or level.
L-R: L’Oreal Philippines Human Resources Directo Tina Ampil, Team Maxim’s Mentor Tessa Albaña, Team Maxim’s Herna Alpha Tiagan, Genevieve Millan and Jasper Dioco; and L’Oreal Philippines Managing Director Thibault de Saint Victor.
Faced with a battle of skill and talent to create the most innovate new product and integrated marketing campaign against over 400 hundred teams from across the country, Team Maxim from the University of the Philippines Visayas snagged the first place which was held at the L’Oréal Academie last April 18, Tuesday. Team Hustle from Ateneo de Manila University came in a close second, followed by Team Champs from University of the Philippines Diliman in third place. This year’s National Winners take home a P50,000 in cash, P20,000 worth of products for their mentor Tessa Albaña, and P3,000 worth of products for the team. They move onto the L’Oreal Brandstorm Asia-Pacific Regional Finals on May 5.
Winning the National Finals is just half the winning team’s Brandstorm journey as they represent the Philippines at the Asia-Pacific Regional Finals in May, and hopefully move on to the international competition in June in Paris, France. Beyond competing with teams all over the world for the coveted title of Brandstorm International Champions and a cash prize of 10,000 Euros, the International Finals will be an avenue for the students to immerse themselves in L’Oréal’s culture right where it begins – at the L’Oréal Headquarters. At the International Finals, an innovation fair will also be hosted by L’Oréal to give both students and professors a chance to exchange ideas with all the teams coming in from across the globe.
Five other student teams also saw action in the April 18 National Finals: Team L’OLreal and Team Y3 from the University of the Philippines Diliman , Team iWill from San Beda College – Mendiola, Team 16°C from Saint Louis University Baguio, and Team Stormbusters from University of the Philippines Visayas.
Now on its 25th year, L’Oreal Brandstorm is the Company’s signature innovation competition that gives students across the world the opportunity become innovation leaders.
With this year’s partner brand, L’Oréal Men Expert, the World’s No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service that leveraged digital solutions and connected technologies. From the field of 421 teams, eight Finalists were chosen to battle it out and present their groundbreaking pitches on disrupting the men’s grooming industry.
From 421 teams joining the competition, the 8 finalists comprised of 3 teams from the University of the Philippines Diliman, 2 teams from the University of the Philippines Visayas, and one team each from Ateneo de Manila University, San Beda College – Mendiola and Saint Louis University battled it out and presented their groundbreaking pitches on disrupting the men’s grooming industry.
“We did not expect this and it’s like all our hard work just paid off. We really wanted to show what we can do. Coming to Manila and as one of the Top 8 was already a really amazing experience, and winning this competition is more than we had ever hoped,” explains Team Maxim’s Genevieve Millan.
The team’s winning idea focused on giving men more time and more confidence through a liquor-inspired product line which responded to consumer insights. With four innovative products introduced to the market in various channels such as event activations, social media engagement, and mobile application integration, the team presented an integrated marketing campaign that the judges felt best responded to what millennial men need ‘to stay ahead of the game’ while staying true to the spirit of L’Oréal Men Expert.
“Brandstorm is more than just an instrument to spot young talents. It’s also a great avenue to incubate ideas of young talents who can be future leaders of the beauty business,” shared Jake Bustos, Brandstorm Project Manager and Campus Manager of L’Oreal Philippines. “This year, Brandstorm Philippines expanded its reach to partner over 20 schools, securing registrations of over 1,520 student players. This year’s Brandstorm competition in the Philippines is the biggest in Southeast Asia to date.”
Get updates on L’Oréal Brandstorm and Team Maxim’s journey to Paris – through www.facebook.com/LOrealTalentPhilippines.
For more information, visit www.loreal.com.ph.
Did you know that crayons can now be used on your lips? Well, almost! Clinique and Crayola partnered up to bring you Clinique’s Chubby Sticks; if you have fond memories of playing with Crayola sticks when you were younger, then for sure you’re going to love this Crayola inspired collection by Clinique.
Friday, March 24, the Clinique x Crayola event was held at U.P Town Center Activity area, and it was filled with fun activities such as free popcorn, customized cotton candy, first hand experience with brand’s newest collection, a photobooth area, and — to bring in the nostalgia — coloring area. But the main highlight was the day-to-night make-up workshop from celebrity make-up artist Paolo Maranan who used the Crayola Chubby Sticks to create summer-ready looks.
This product is made with nourishing ingredients that leave your lips plump and moisturized! And did I mention that the new shades were actually colour matched to perfection in order to resemble the actual shades from Crayola?
Just check out the amazing range of colours!
7 Shades from the Chubby Stick Moisturizing Lip Colours:
Tickle Me Pink
3 Shades for the Chubby Stick Intense Moisturizing Lip Colour Balm:
Get a glimpse of the event highlights by checking out my vlog below!
The Clinique Crayola Collection is now available at all Clinique counters in the Philippines.
Follow them on:
Brand Name versus Quality. Which do you pay for? Honest speaking, I really don’t mind the brand as long as that alternative product works well too or almost the same from the branded one.
In today’s economy, people must be smart shopper and that’s the Watsons campaign, “Switch & Save” which was launched wayback 2012. It is an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted and all they had to do so was shift from the leading brand to the Watsons brand!
In those first years, that simple idea proved a smashing success because Watsons customers all across the country made the switch, changing our their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. Having a great momentum behind the movement, Watsons decided to expand their campaign to the pharmacy. Launching Watsons Generics in year 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
But even with so many switches on board, not everyone seemed to be convinced having the notion that “cheaper means lower quality” yet the Watsons team knew the trith that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born – The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch – they had to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. Of course, the results were overwhelming because 8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart. But the surprises didn’t end here because Watsons six celebrity endorsers, Christian Bautista, Tessa Prieto-Valdes, Iya Villania, Kylie Padilla, Lorna Tolentino and Edu Manzano were gathered together to try the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the question, “What’s the difference between these two products?” Their verdict-none! Not even the discerning endorsers could tell exactly the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
With so much more waiting this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see for yourself the difference or you too will be convinced to Switch and Save!
Do you love to travel? Of course we are most especially summer already approached but where’s is your Philippine Dream Destination? Mine is Batanes and I always been dreaming of going to this beautiful place. If your Philippine Dream Destination or one of your travel bucket list is Batanes, Wrangler got it for you as they are giving away an all-expense-paid trip to Batanes for two plus P100,000 worth of Wrangler gear, and the title of an Open Road Hero.
Wrangler is continuing their search for bold and passionate adventurers who step out of their comfort zone to satisfy and share their love for travelling with stories that showcase the beauty of the Philippines.
With the success of True Wanderer for the past two years, Wrangler is extending the scope of this year’s competition from just bikers to all types of wanderers who have what it takes to be the next Open Road Hero. The denim brand for free and daring spirits is hoping to reach a wider audience and inspire more people to take up the call of adventure.
Now on its third year, the True Wanderer competition will select 20 finalists to embark on a 3-day journey to finish four different challenges that will test their skills and wits as an Open Road Hero. Afterwards, the finalists will participate in a photo competition that will be divided into different themes per week. The photos are to be posted weekly on Wrangler’s Facebook page along with a story as to how travelling inspires their inner Open Road Hero.
One grand winner, chosen by a panel of judges including Wrangler ambassador Jericho Rosales, will win an all-expense-paid trip to Batanes for two, P100,000 worth of Wrangler gear, and the title of an Open Road Hero as mentioned earlier.
Adventurers who’d like to join must:
- Post on Facebook a travel photo
- Caption must answer the question why you are an Open Road Hero
- Use the hashtags #TrueWanderer and #Live2Wander.
- Don’t forget to tag Wrangler’s Facebook account at facebook.com/WranglerPH. **Deadline of entries is before April 19 and a maximum of 3 entries per person will be accepted.
Don’t miss out on the chance to join this wild ride and share your amazing stories to the world. Who knows, you just might be the next Open Road Hero.
More photos during the event: