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L’Oréal Brandstorm is L’Oréal’s signature global innovation competition for students that started in 1992. Brandstorm is one of the largest student competitions in the world. Locally, L’Oréal Philippines has mounted the annual business competition since 2009. But more than a talent-spotting tool, Brandstorm is an incubator for innovative projects and young talents—honing them to become one of the best in the marketing field and bringing their ideas to life.

This year, L’Oréal Brandstorm embraces diversity by going nationwide. From the usual pool of three schools all centered in Metro Manila, Brandstorm 2017 is now open to three times more schools all over the country totaling to over 17 partner colleges and universities. This makes the competition open to diverse groups of students, regardless of course, degree or level.

Team Maxim with LOreal Executives

Team axim with L’Oreal Philippines’ Executive

L-R: L’Oreal Philippines Human Resources Directo Tina Ampil, Team Maxim’s Mentor Tessa Albaña, Team Maxim’s Herna Alpha Tiagan, Genevieve Millan and Jasper Dioco; and L’Oreal Philippines Managing Director Thibault de Saint Victor.

Faced with a battle of skill and talent to create the most innovate new product and integrated marketing campaign against over 400 hundred teams from across the country, Team Maxim from the University of the Philippines Visayas snagged the first place which was held at the L’Oréal Academie last April 18, Tuesday. Team Hustle from Ateneo de Manila University came in a close second, followed by Team Champs from University of the Philippines Diliman in third place. This year’s National Winners take home a P50,000 in cash, P20,000 worth of products for their mentor Tessa Albaña, and P3,000 worth of products for the team.  They move onto the L’Oreal Brandstorm Asia-Pacific Regional Finals on May 5.

Team Champs with LOreal Executives

Winning the National Finals is just half the winning team’s Brandstorm journey as they represent the Philippines at the Asia-Pacific Regional Finals in May, and hopefully move on to the international competition in June in Paris, France.  Beyond competing with teams all over the world for the coveted title of Brandstorm International Champions and a cash prize of 10,000 Euros, the International Finals will be an avenue for the students to immerse themselves in L’Oréal’s culture right where it begins – at the L’Oréal Headquarters. At the International Finals, an innovation fair will also be hosted by L’Oréal to give both students and professors a chance to exchange ideas with all the teams coming in from across the globe.

Five other student teams also saw action in the April 18 National Finals:  Team L’OLreal and Team Y3 from the University of the Philippines Diliman , Team iWill from San Beda College – Mendiola, Team 16°C from Saint Louis University Baguio, and Team Stormbusters from University of the Philippines Visayas.

Team Maxim

Now on its 25th year, L’Oreal Brandstorm is the Company’s signature innovation competition that  gives students across the world the opportunity become innovation leaders.

With this year’s partner brand, L’Oréal Men Expert, the World’s No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service that leveraged digital solutions and connected technologies.  From the field of 421 teams, eight Finalists were chosen to battle it out and present their groundbreaking pitches on disrupting the men’s grooming industry.

From 421 teams joining the competition, the 8 finalists comprised of 3 teams from the University of the Philippines Diliman, 2 teams from the University of the Philippines Visayas, and one team each from Ateneo de Manila University, San Beda College – Mendiola and Saint Louis University battled it out and presented their groundbreaking pitches on disrupting the men’s grooming industry.

“We did not expect this and it’s like all our hard work just paid off. We really wanted to show what we can do. Coming to Manila and as one of the Top 8 was already a really amazing experience, and winning this competition is more than we had ever hoped,” explains Team Maxim’s Genevieve Millan.

The team’s winning idea focused on giving men more time and more confidence through a liquor-inspired product line which responded to consumer insights. With four innovative products introduced to the market in various channels such as event activations, social media engagement, and mobile application integration, the team presented an integrated marketing campaign that the judges felt best responded to what millennial men need ‘to stay ahead of the game’ while staying true to the spirit of L’Oréal Men Expert.

“Brandstorm is more than just an instrument to spot young talents. It’s also a great avenue to incubate ideas of young talents who can be future leaders of the beauty business,” shared Jake Bustos, Brandstorm Project Manager and Campus Manager of L’Oreal Philippines. “This year, Brandstorm Philippines expanded its reach to partner over 20 schools, securing registrations of over 1,520 student players.  This year’s Brandstorm competition in the Philippines is the biggest in Southeast Asia to date.”

Get updates on L’Oréal Brandstorm and Team Maxim’s journey to Paris – through www.facebook.com/LOrealTalentPhilippines.

For more information, visit www.loreal.com.ph.

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Did you know that crayons can now be used on your lips? Well, almost! Clinique and Crayola partnered up to bring you Clinique’s Chubby Sticks; if you have fond memories of playing with Crayola sticks when you were younger, then for sure you’re going to love this Crayola inspired collection by Clinique.

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Friday, March 24, the Clinique x Crayola event was held at U.P Town Center Activity area, and it was filled with fun activities such as free popcorn, customized cotton candy, first hand experience with brand’s newest collection, a photobooth area, and — to bring in the nostalgia — coloring area. But the main highlight was the day-to-night make-up workshop from celebrity make-up artist Paolo Maranan who used the Crayola Chubby Sticks to create summer-ready looks.

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This product is made with nourishing ingredients that leave your lips plump and moisturized! And did I mention that the new shades were actually colour matched to perfection in order to resemble the actual shades from Crayola?

Just check out the amazing range of colours!

7 Shades from the Chubby Stick Moisturizing Lip Colours:

Wild Strawberry

Razzmatazz

Mauvelous

Mango Tango

Melon

Pink Sherbet

Tickle Me Pink

3 Shades for the Chubby Stick Intense Moisturizing Lip Colour Balm:

Brick Red

Fuzzy Wuzzy

Red Violet

Get a glimpse of the event highlights by checking out my vlog below!

The Clinique Crayola Collection is now available at all Clinique counters in the Philippines.

Follow them on:

Facebook

Instagram


Brand Name versus Quality. Which do you pay for? Honest speaking, I really don’t mind the brand as long as that alternative product works well too or almost the same from the branded one.

In today’s economy, people must be smart shopper and that’s the Watsons campaign,  “Switch & Save” which was launched wayback 2012. It is an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted and all they had to do so was shift from the leading brand to the Watsons brand!

Switch and Save Products

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In those first years, that simple idea proved a smashing success because Watsons customers all across the country made the switch, changing our their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. Having a great momentum behind the movement, Watsons decided to expand their campaign to the pharmacy. Launching Watsons Generics in year 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.

Switch and Save Endorsers

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But even with so many switches on board, not everyone seemed to be convinced having the notion that “cheaper means lower quality” yet the Watsons team knew the trith that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born – The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch – they had to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. Of course, the results were overwhelming because 8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart. But the surprises didn’t end here because Watsons six celebrity endorsers, Christian Bautista, Tessa Prieto-Valdes, Iya Villania, Kylie Padilla, Lorna Tolentino and Edu Manzano  were gathered together to try the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the question, “What’s the difference between these two products?” Their verdict-none! Not even the discerning endorsers could tell exactly the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.

Watsons Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla and Christian Bautista

With so much more waiting this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see for yourself the difference or you too will be convinced to Switch and Save!


True Wanderer Logo
Do you love to travel? Of course we are most especially summer already approached but where’s is your Philippine Dream Destination? Mine is Batanes and I always been dreaming of going to this beautiful place. If your Philippine Dream Destination or one of your travel bucket list is Batanes, Wrangler got it for you as they are giving away an all-expense-paid trip to Batanes for two plus P100,000 worth of Wrangler gear, and the title of an Open Road Hero.

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Wrangler is continuing their search for bold and passionate adventurers who step out of their comfort zone to satisfy and share their love for travelling with stories that showcase the beauty of the Philippines.

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With the success of True Wanderer for the past two years, Wrangler is extending the scope of this year’s competition from just bikers to all types of wanderers who have what it takes to be the next Open Road Hero. The denim brand for free and daring spirits is hoping to reach a wider audience and inspire more people to take up the call of adventure.

 Now on its third year, the True Wanderer competition will select 20 finalists to embark on a 3-day journey to finish four different challenges that will test their skills and wits as an Open Road Hero. Afterwards, the finalists will participate in a photo competition that will be divided into different themes per week. The photos are to be posted weekly on Wrangler’s Facebook page along with a story as to how travelling inspires their inner Open Road Hero.

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One grand winner, chosen by a panel of judges including Wrangler ambassador Jericho Rosales, will win an all-expense-paid trip to Batanes for two, P100,000 worth of Wrangler gear, and the title of an Open Road Hero as mentioned earlier.

 Adventurers who’d like to join must:

    1. Post on Facebook a travel photo
    2. Caption must answer the question why you are an Open Road Hero
    3. Use the hashtags #TrueWanderer and #Live2Wander.
    4. Don’t forget to tag Wrangler’s Facebook account at facebook.com/WranglerPH. **Deadline of entries is before April 19 and a maximum of 3 entries per person will be accepted.

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Don’t miss out on the chance to join this wild ride and share your amazing stories to the world. Who knows, you just might be the next Open Road Hero.

More photos during the event:

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Shot by @dpocholo (ig)


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Paris is my dream destination probably because it’s the fashion capital of the world and of course Paris itself is a beautiful city but let’s be honest that going to this beautiful city is quite pricey right? So for now, I’ll try as much as I can to be a Parisian woman in terms of scent as Watsons brings Enchanteur Paris to the Philippines.

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Enchanteur Paris is a range of high quality and timeless French-inspired fine Eau de Toilettes (EDT) and fragrance-infused body care products for young women. And now, Watsons made it easier for Filipinas who love to smell good to choose ther signature scent from this line of quality but affordable EDT.

There are four Enchanteur fragrances for different personalities. These lovely and enchanting scents were inspired by the romance of Paris, the City of Lights, and the chic aesthetic of French women.

Enchanteur Mon Amie + Enchanteur Magique Product Line

First is the Magique which is suitable for the carefree, confident and adventurous girl having a magical mix of apple, magnolia and praline. This is perfect for a day out with your sweetheart as you try fun and new things together.

Enchanteur Mon Amie Product Line

Mon Amie is for the fun, cheerful and charming girl. She can wear this breezy scent of fresh citrus, red apple and pink peonies on an exciting adventure with friends.

Enchanteur Belle Amour Product Line

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Belle Amour is for the romantic sweet girl on her first date with a special person. This is a captivating blend of apple, melon, blackcurrant and pink rose scents that would make her date’s heart beat faster.

Enchanteur Adore Product Line
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Adore is for the elegant, graceful and adorable girl. She likes the sensual scent of wild jasmine, pink mimosa and golden pear. This alluring fragrance evokes glamor and sophistication.

All four Enchanteur Paris fragrances strike the perfect balance whether you want something light, fresh, sparkling, elegant or sensual.

Enchanteur Paris also shares a French woman’s secret to making her fragrance last longer and that is through complementing the Eau de Toilette with the Parfum Lotion, Parfum Serum, Deospray and Hand Cream. With these products, your chosen Enchanteur Paris scent will linger and enchant the whole day.

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Enchanteur Paris is exclusively available at all Watsons stores nationwide and The SM Store-Beauty Section.

The Eau de Toilette retails at Php400,

Php100 for the Hand Creams,

Php129 for the Deosprays,

Php210-Php275 for the Parfum Serum and Parfum Lotions.

More photos during the event:

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An activity was prepared before the program proper is that is to color an Eiffel Tower that will reflect our personality. Of course, mine is pink!

Watsons' Sharon Presbitero-Decapia and Lexie Coloma

Sharon Presbitero-Decapia and Lexie Coloma

 

Krishna Kulkani General Manager Wipro Unza, manufactuer of Enchanteur Fragrances

Krishna Kulkani, General Manager Wipro Unza, Manaufacturer of Enchanteur Fragrances

 


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URGe, the lifestyle shop for the mobile urban warrior unveiled their latest lineup of products and accessories last Monday, February 27 at their Greenbelt 1 store.

Puzzled with the word URGe? URGe stands for Urban Rugged GEar. It is the premiere gadget and accessories store that caters to the needs of people who lives an active and diverse urban lifestyle. They are the official distributor of renowned brands such as Otterbox, Goal Zero, YurBuds, LifeProof, GoPro, LeefiBridge and B&O Play. Aside from that, URGE is also the official distributor of Mission Workshop, WaterShot, Ethnotek and Drifter in the country that’s why their are called to be the shop for those who like it rough and tough.

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 “Backed by the latest technology and world-class standards, URGe brings you innovative products that are designed to take your active lifestyle to greater heights,” says Jay Tengo, president of Tenkiebox.

“So whether you have a demanding job that takes you out of the comforts of your office, a road warrior who is always out working on the field, or a weekend wanderer in search of a new adventure URGe has the perfect products that best suits and protects your precious gadgets.”

Get to know one by one the brands you can find at URGe:

OtterBox- From a simple box that started in 1998, Otterbox has evolved into producing innovative protective solutions for leading global wireless carriers and distributors. Otterbox’s commitment to innovation, durability and style makes them the perfect go-to brand for all your gadget needs.

Goal Zero- Take charge and stay connected wherever you are with portable solar power systems designed for utmost convenience, reliability and user-friendly. Every Goal Zero product can power a wide range of USB, AC and DC devices anytime and anywhere.

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B & O Play- For the ultimate audiophile, nothing comes close to the audio experience from Bang & Olufsen.  Known for its legacy of superb craftsmanship, design excellence and innovation from Bang & Olufsen Group, B & O Play brings you world-class products designed to make your audio listening a blast every single time.

YurBuds- Powered by JBL, Yurbuds takes your listening habits to new heights with earphones that are guaranteed never to fall out even under rigorous physical activity. Made from high-grade and flexible silicone, these ergonomically designed earphones are ultra-s0ft and comfortable to use for hours.

LifeProof- Live your life without worries with LifeProof.  LifeProof brings sleek, elegant, and reliable products designed to ensure that you’ve got the freedom to enjoy what you love whenever and wherever.

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GoPro- See life from a new perspective and capture life’s awesome experiences with the first name in action cameras. Apart from taking awesome photos and videos, Go Pro products are user-friendly, waterproof and durable – making it the perfect gadget for all your adrenaline-filled adventures.

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LeefiBridge- Say goodbye to deleting files and running out of memory on your phone. LeefiBridge is made from high-grade material to ensure that your data is protected from water, dust and other accidents. LeefiBridge products are available for iPhone, iPad and iPod.

URGe Exclusives: The brands you can find only at URGe stores

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Mission Workshop- Make your way around the urban jungle in style with Mission Workshop bags and accessories. Crafted from finest technical and industrial materials in the United States, Mission Workshop offers a vast selection of bags that is both stylish and functional.

WaterShot- Underwater shots are always awesome but getting an underwater camera isn’t as convenient. With WaterShot, you can turn your regular phone into professional diver’s camera in a snap.

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Ethnotek- Quality, style and cultural diversity comes together through the stylish and durable laptop and travel bags from Ethnotek. All Ethnotek bags are made of handmade textiles from artisan villages in Ghana, Guatamela, India, Indonesia and Vietnam. Every purchase of Ethnotek bags also helps sustain the employment and ensure that the art of hand printing, weaving and embroidery remain for years to come.

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Drifter- What began as a parachute rigging business has now become a brand known for its bags made of the highest quality materials. For almost four decades Drifter Sport and Travel Bags, Inc. has continually grown and adapted to the changes, but their commitment to create sturdy, durable, and lightweight bags remains the same.

“Stylish, durable and convenient to use – that is the URGe guarantee. Whenever you purchase a product from us, you know that you are getting the best! Let URGe be your adventure buddy as you pursue your passions and quench your thirst for adventure without any worries”, adds Tengco

As part of its official launch, Urban Rugged Gear is holding the URGe Summer Blast Promo.

Get a chance to win any of the following: (1) Mission Workshop Messenger Bag Monty, (1) Ethnotek Backpack – Raja, (1) OtterBox Case – Defender Series, (1) Yurbuds Earphones, (1) Lifeproof Case, and (1) B&O Play Headphones for every purchase at any URGe store or website (1 receipt = 1 raffle entry). Promo runs from Feb. 15 – March 15, 2017.

Want to get up close and personal with their products?  Visit the URGe showrooms at the 2nd Floor, GREENBELT 1, Ayala Center, Makati City and 2nd Floor, THEATER MALL, Greenhills Shopping Center or check out their website at www.urge.ph .

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Urban Rugged Gear (URGe) is the premiere gadget and accessories store that caters to the needs of the active mobile lifestyle. Backed by the latest technology and world-class standards, URGe takes your active lifestyle to greater heights with products that combine innovation, style and convenience.

Protection. Innovation. Style. That is the URGe guarantee. Let URGe be your adventure buddy and pursue your passions and quench your thirst for adventure without worries.

Follow them on:

Facebook: urge.ph
Instagram: urge.ph


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February isn’t just a season of love but also a season to fall in love with the dazzling colors of fireworks brought by the Philippine International Pyromusical Competition. The most awaited Pyromusical Competition is now already on it’s 8th year and just this Feb 11 when PIPC officially began with an opening exhibition by the Platinum fireworks.

Actually I haven’t attended any show of PICC but of course it’s not yet late to catch the most celebrated pyrotechnic competition in the Philippines and among the World’s grandest, the Philippine International PyroMusical Competition. This Saturday, March 4, I am going to witness finally the lights and music show in which it’s time for Canada to spark featuring Garden City Display and Hands Fireworks with a special performance of Hale. Gates will be open at 4 PM and the show will start at 7:30 PM at Seaside Boulevard, SM Mall of Asia Pasay City so see you there! I’ll be around Patron area! Thanks to Jade for the blogger’s pass 🙂

You can catch the remaining contestants until March 14 and admission tickets for this dazzling pyromusical displays are as follows:

Patron with Dinner – Php1500

VIP – Php600

Gold – Php300

Silver – Php100

For more information and inquires you may contact these numbers:

0930-346-3079 (Smart)

0956-608-9463 (Globe)

537-8951 (PLDT)

or make a visit at www.platinumfireworksinc.com