Brand Name versus Quality. Which do you pay for? Honest speaking, I really don’t mind the brand as long as that alternative product works well too or almost the same from the branded one.
In today’s economy, people must be smart shopper and that’s the Watsons campaign, “Switch & Save” which was launched wayback 2012. It is an educational effort that showed smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted and all they had to do so was shift from the leading brand to the Watsons brand!
In those first years, that simple idea proved a smashing success because Watsons customers all across the country made the switch, changing our their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. Having a great momentum behind the movement, Watsons decided to expand their campaign to the pharmacy. Launching Watsons Generics in year 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
But even with so many switches on board, not everyone seemed to be convinced having the notion that “cheaper means lower quality” yet the Watsons team knew the trith that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born – The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch – they had to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. Of course, the results were overwhelming because 8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart. But the surprises didn’t end here because Watsons six celebrity endorsers, Christian Bautista, Tessa Prieto-Valdes, Iya Villania, Kylie Padilla, Lorna Tolentino and Edu Manzano were gathered together to try the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the question, “What’s the difference between these two products?” Their verdict-none! Not even the discerning endorsers could tell exactly the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
With so much more waiting this 2017, Watsons will be kick starting the year through the launch of the new Switch and Save TV commercial. Catch it and see for yourself the difference or you too will be convinced to Switch and Save!