Last week at Century City Mall, L’Oréal Paris, The World’s # 1 Beauty Brand*, celebrated a milestone as it unveiled its first set of Filipina brand ambassadors namely Solenn Heussaff for makeup, Chesca Garcia-Kramer for hair color, and Dawn Zulueta-Lagdameo for the skin care lines. The event was a gathering of Filipinas of worth, exemplifying the style, sophistication, and effortless beauty of the L’Oréal Paris woman.
“L’Oréal Paris is a trusted and well-loved brand globally not only because of its superior quality products and innovative solutions but also because of the woman it represents,” shared by Barbara Ramos, Marketing Director of L’Oréal Paris Philippines. “We believe that a L’Oréal woman is a woman of authentic character, admirable intelligence, inspiring confidence, refined sophistication and stylish beauty – overall, a woman of worth. She understands her value, educates and inspires others to feel beautiful, all because she knows that she is worth it. And that is exactly what our three ambassadors represent, for us, in the Philippines – they are the Filipinas who do not only take confidence in their natural beauty but know their worth in their respective callings defined by their life roles, passions and pursuits.”
For the makeup category, L’Oréal Makeup Designer/Paris, has signed Solenn Heussaff, a half-Filipina, half-French as their first-ever makeup designer from the Philippines, pushing forward the brand’s mission to enable women to design their own beauty, as inspired by the art of makeup from Paris.
Solenn embodies a unique mix of sophistication, confidence, and effortless beauty that makes her the perfect fit for L’Oréal Makeup Designer/Paris. As a multi-faceted slasher – an actress / host / singer / model / painter / fashion designer / makeup artist – she is known to conquer the challenges of her busy career with an easygoing and effortless style, the true mark of a L’Oréal Paris woman.
A wife, a mom, a TV host, a celebrity and commercial model, and a businesswoman Chesca Garcia-Kramer, a woman who advocates the value of beauty and self-care was chosen as the newest brand ambassador of L’Oréal Paris for its hair color brand as indeed she is a truly a woman of worth.
Chesca is the perfect woman for the brand because she sets an example for us women that despite our very busy schedules and the many roles we play in life, beauty should not be placed last. As Chesca says, hair color is really important because it really does set a certain mood to a woman that beauty shouldn’t come last.
Dawn, the very first Filipina to represent L’Oréal Skin Expert/Paris, joins the leagues of the world’s most beautiful and elegant women who represent the world’s undisputed number one anti-aging brand throughout the years: from Andie McDowell, Eva Longoria, Naomi Watts to Julianne Moore, and other global icons that represent the L’Oréal woman.
She carries with her the message of intelligently choosing skincare products, and for her, trust is key. Dawn has been using L’Oreal anti-aging products for around 10 years now. L’Oréal Paris, work hand-in-hand with her to educate more and more Filipinas on the importance of taking control of how they will age, and about making intelligent choices on the skin care products they use.
Ooppss! The event wasn’t just for the newest brand ambassadors but we also got the chance to try and have their products and be a woman of worth. Yes I got makeup, hair color recommended by the L’Oreal team and hair treatment courtesy of Bloheartsasia (follow them on instagram @bloheartsasia) and what I enjoyed the most was the hair flip moment with L’Oreal.
I will be sharing that hair flip video from the L’Oreal team once I got the copy from them. L’Oreal product reviews will be coming up next on my blog so keep posted.