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Watsons #Hairgoals: An adventure into hairstyle potentials

Watsons Hair Goals Participating Products

Blonde. Rose Gold. Ultra Dark Brown. Ash Brown. Imagine yourself in those hair colors. Or maybe you want to go for those bold and bright colors that display your own brand of individuality. Excited yet? Then perhaps it’s time to take those locks on a hair coloring adventure!

News flash. Did you know that hair coloring is actually easy to do? Like DIY-easy. Just get yourself the right products and you’re all set.

Hair color though is not the only way to achieve your Hairgoals. Why not go for any of the of-the-moment hair fixing styles as well? Get it on a high pony? How about that deep side part or that slick story look? Maybe shake it up a bit with a short messy shag, undone waves, or messy braids? Stress not, girl. We got you.

Watsons #Hairgoals  Participating Products

For this, Watsons recently launched a campaign to encourage its female shoppers to go out of their hair comfort zones and discover different hair color and hair style trends. Interestingly named #Hairgoals, its aim is to introduce a whole new world of color and style options and alternatives for women. With a vast spread of hair products available in-store, Watsons shoppers will find it a cinch to go for the specific look that they desire.

In support of this, an event was held on May 19th at the SM Mall Of Asia Activity Center. Guests were given a chance to try out new hairstyles and colors by trying out products and tools available at Watsons. With Hair Color provided by L’Oreal, Revlon, Kolours, Bigen, Beautylabo, Lolane, Liese and Revia, Styling tools and products by JML, W. Elite, Babyliss, VS Sassoon, Tresemme, Aquanet, Finesse and Suave, and Hair Care Products by Dove, Pantene, Creamsilk, it was indeed an event not to be missed. After all, there’s nothing like uncovering a more gorgeous version of you by simply doing a few tweaks to how your hair looks.

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Oh, and if you’re an SM Advantage Card member, you can go from trendsetter to jetsetter! Show off that new do when you win one of the trips to either Bali, Guam, or Sydney! You can also get a chance to snag a free iPhone 7 or an iPad Pro. Every P500 single-receipt purchase of participating products entitles an SMAC member to one (1) e-raffle entry.

So get on it and color, style, and flip that hair like never before. Make your Hairgoals happen with Watsons!

Color Your Hair Day on May 27

Color Your Hair Day on May 27!

Want to get into a hair adventure of your own? Here’s good news! Watch out for the first ever Watsons Color Your Hair Day Sale – a one-day nationwide sale on all hair color products. Get 50% off on brands like Revlon, Kolours, L’oreal, Beautylabo, Lolane, Revia, Liese and Bigen! So, mark May 27 on your calendar as the day to head on any Watsons store or at the SM Store Beauty Section for the biggest hair color sale!

Happy Second Anniversary HOOQ!

HOOQ, the largest video on demand service in South East Asia turned two last April 19. Their anniversary celebration was held at La Fuerza 1, Makati City in a jungle-themed party. Tarzan and Jane of course were present at the event.
Scroll down to see the highlights of the event.

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HOOQ will be having partnership with Paramount Pictures, BBC Worldwide and Endamol Shine.  Further to this, HOOQ also announced a new service that delivers movies fresh from the cinema to your home – Transactional VOD (TVOD).  This allows blockbuster movies to hit the service within three months of their theatrical release.  To top it all off, customers subscribing to the current Subscription VOD (SVOD) service will be able to enjoy one movie from the TVOD library each month as part of their SVOD subscription at no additional cost!

Latest movies from the cinemas now for rent on HOOQ. There will be new movies uploaded each month from studios such as Sony Pictures, Warner Bros., Disney, Dreamworks and Pixar with titles such as Arrival, Underworld: Blood Wars, Fantastic Beasts and How to Find Them, Rogue One: A Star Wars Story, just to name a few.  With this  new feature, HOOQ customers can now enjoy the largest library of Hollywood and Asian hits, TV series same day as the US, as well as the latest movies fresh off the cinemas!

HOOQ has inked exclusive deals with Regal Entertainment and Viva Communications for digital rights to their new movies within 3 months of theatrical release.  Recent hits such as Camp Sawi, Bakit Lahat ng Guapo May Boyfriend & I Love You to Death have already debuted on HOOQ and are consistently in the top 10 list of most watched content by subscribers.  Mano Po 7, Die Beautiful, The Escort, and My Rebound Girl will be on HOOQ within the next quarter, with newly released movies to follow throughout the year.

HOOQ is bolstering its line-up of Hollywood studio partnerships consisting of Sony Pictures, Warner Bros., Disney, Dreamworks, Lionsgate, Miramax, Starz and over a hundred Asian studios. New hit series are now available from Endamol Shine and BBC including Secret Diary of a Call Girl, Mistresses and Wolf Hall.  The full catalog of DC shows are now also on HOOQ, including Legends of Tomorrow, Arrow and Gotham.  Meanwhile Supergirl, Lucifer and Powerless are available to stream within 24 hours of US airing.

More photos at the event:

 

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Chief Executive Officer of HOOQ, Mr Peter Bithos

 

 

Hooq Team with Host Tim Yap

HOOQ Team with host Tim Yap

 

 

Hooq Phils Product Lead Jojo Angeles

HOOQ Phils Product Lead Jojo Angeles

 

Jeff Remigio Hooq Content and Programming Head 2

HOOQ Content and Programming Head Jeff Remigio

 

Globe's Jil Bausa Go

Globe’s Gil Bausa Go

 

Xian Lim

Xian Lim

 

Bea Rose Santiago

Bea Rose Santiago

 

Christi Mcgarry and Eduardo Lara

Christi McGarry and Eduardo Lara

 

Models Erika, Maria, and Ksenia

Models Erika, Maria and Ksenia

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Dress: Unarosafashion (IG) || Heels: Guess

 

HOW TO GET HOOQ?

  1. Download the HOOQ app from Apple Store or Google Play,
  2. Sign up or log in, to access HOOQ’s library of top Hollywood and Asian hits anytime, anywhere and on any device include computers, smartphones, tablets, set-top boxes, smart TVs via Google Chromecast and all Apple devices.

Globe At Home customers can get up to 6 months access to HOOQ with plans P1,299 and up, while Globe mobile customers can also get up to 6 months trial on selected prepaid and postpaid plans.   You may also visit http://www.hooq.tv to sign up for a 7-day free trial.

For more information on HOOQ, please contact:

Sheila Paul –sheila@hooq.tv

Twitter: @hooq_ph | Instagram:  @hooq_ph │ Facebook: http://www.facebook.com/hooq.ph

Angie Limbaco – angie.limbaco@firsttierbrands.com

Members Get More at Watsons

Watsons Team Armalu Villapando, Viki Encarnacion, Loi Sanchez, Lance German and Liezl Badlis

Shopping for the best beauty and health products just got even more exciting and satisfying as Watsons, Asia’s leading health and beauty retailer, launched its “Members Get More” campaign last Tuesday, April 25 at Watsons’ Store, Uptown Mall, Taguig City.

Everyone in the event were treated to a one-of-a-kind shopping experience and here’s what I got:

  • Morocco Argan Conditioner
  • Buy 1 Take 1 Hand Wash
  • Olive Oil Replenishing Conditioner
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With my SMAC, I saved 5%!

With this “Members Get More” campaign, shoppers can get more savings, more points and more value in more than 500 Watsons stores nationwide. Aside from that they can also get an exclusive freebies and easily join the eRaffle promotions such as the recent Make Your Summer Promo wherein the price is a trip to four to any of 5 local summer destinations. Such a great campaign right?

For those who are not yet SM Advantage card members, they can avail of the SMAC membership at any Watsons store nationwide to start enjoying the Members Get More program.

For more information about Watsons, like them on FACEBOOK
Here’s my look at the event:

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Dress: SM Woman

Heels: Banana Republic

UP Visayas Student Team Wins LOreal Business Competition and a Chance to Compete in Paris

L’Oréal Brandstorm is L’Oréal’s signature global innovation competition for students that started in 1992. Brandstorm is one of the largest student competitions in the world. Locally, L’Oréal Philippines has mounted the annual business competition since 2009. But more than a talent-spotting tool, Brandstorm is an incubator for innovative projects and young talents—honing them to become one of the best in the marketing field and bringing their ideas to life.

This year, L’Oréal Brandstorm embraces diversity by going nationwide. From the usual pool of three schools all centered in Metro Manila, Brandstorm 2017 is now open to three times more schools all over the country totaling to over 17 partner colleges and universities. This makes the competition open to diverse groups of students, regardless of course, degree or level.

Team Maxim with LOreal Executives

Team axim with L’Oreal Philippines’ Executive

L-R: L’Oreal Philippines Human Resources Directo Tina Ampil, Team Maxim’s Mentor Tessa Albaña, Team Maxim’s Herna Alpha Tiagan, Genevieve Millan and Jasper Dioco; and L’Oreal Philippines Managing Director Thibault de Saint Victor.

Faced with a battle of skill and talent to create the most innovate new product and integrated marketing campaign against over 400 hundred teams from across the country, Team Maxim from the University of the Philippines Visayas snagged the first place which was held at the L’Oréal Academie last April 18, Tuesday. Team Hustle from Ateneo de Manila University came in a close second, followed by Team Champs from University of the Philippines Diliman in third place. This year’s National Winners take home a P50,000 in cash, P20,000 worth of products for their mentor Tessa Albaña, and P3,000 worth of products for the team.  They move onto the L’Oreal Brandstorm Asia-Pacific Regional Finals on May 5.

Team Champs with LOreal Executives

Winning the National Finals is just half the winning team’s Brandstorm journey as they represent the Philippines at the Asia-Pacific Regional Finals in May, and hopefully move on to the international competition in June in Paris, France.  Beyond competing with teams all over the world for the coveted title of Brandstorm International Champions and a cash prize of 10,000 Euros, the International Finals will be an avenue for the students to immerse themselves in L’Oréal’s culture right where it begins – at the L’Oréal Headquarters. At the International Finals, an innovation fair will also be hosted by L’Oréal to give both students and professors a chance to exchange ideas with all the teams coming in from across the globe.

Five other student teams also saw action in the April 18 National Finals:  Team L’OLreal and Team Y3 from the University of the Philippines Diliman , Team iWill from San Beda College – Mendiola, Team 16°C from Saint Louis University Baguio, and Team Stormbusters from University of the Philippines Visayas.

Team Maxim

Now on its 25th year, L’Oreal Brandstorm is the Company’s signature innovation competition that  gives students across the world the opportunity become innovation leaders.

With this year’s partner brand, L’Oréal Men Expert, the World’s No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service that leveraged digital solutions and connected technologies.  From the field of 421 teams, eight Finalists were chosen to battle it out and present their groundbreaking pitches on disrupting the men’s grooming industry.

From 421 teams joining the competition, the 8 finalists comprised of 3 teams from the University of the Philippines Diliman, 2 teams from the University of the Philippines Visayas, and one team each from Ateneo de Manila University, San Beda College – Mendiola and Saint Louis University battled it out and presented their groundbreaking pitches on disrupting the men’s grooming industry.

“We did not expect this and it’s like all our hard work just paid off. We really wanted to show what we can do. Coming to Manila and as one of the Top 8 was already a really amazing experience, and winning this competition is more than we had ever hoped,” explains Team Maxim’s Genevieve Millan.

The team’s winning idea focused on giving men more time and more confidence through a liquor-inspired product line which responded to consumer insights. With four innovative products introduced to the market in various channels such as event activations, social media engagement, and mobile application integration, the team presented an integrated marketing campaign that the judges felt best responded to what millennial men need ‘to stay ahead of the game’ while staying true to the spirit of L’Oréal Men Expert.

“Brandstorm is more than just an instrument to spot young talents. It’s also a great avenue to incubate ideas of young talents who can be future leaders of the beauty business,” shared Jake Bustos, Brandstorm Project Manager and Campus Manager of L’Oreal Philippines. “This year, Brandstorm Philippines expanded its reach to partner over 20 schools, securing registrations of over 1,520 student players.  This year’s Brandstorm competition in the Philippines is the biggest in Southeast Asia to date.”

Get updates on L’Oréal Brandstorm and Team Maxim’s journey to Paris – through www.facebook.com/LOrealTalentPhilippines.

For more information, visit www.loreal.com.ph.

Celebrating Easter the Nailaholics Way

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There’s nothing like Easter to remind everyone that summer is finally here. It’s an occasion defined by sunny days outdoors, beautiful pastel hues, bonding with family and friends, and of course, Easter egg hunts.

To make sure your hands and feet are perfectly Instagram-worthy for the occasion, head over to Nailaholics where you can enjoy some much needed “me time” and take part in the premier urban nail salon’s first national Easter egg hunt.

Dubbed #NailaholicsEasterHoliday, watch out for announcements on Nailaholics Facebook, Instagram, Twitter and Pinterest beginning April 9 to 15, inviting the entire country to take part in a national hunt for key prizes hidden in each branch.

Lucky hunters who manage to find prize eggs can get a FREE manicure, FREE pedicure, or FREE pedicure and foot spa—all with themed Easter nail art. Just be sure to post your photos with the eggs and post it on social media and tag Nailaholics.

It’s a unique and memorable way to celebrate this holiday. So be sure to visit your nearest Nailaholics branch to celebrate the occasion in true pampered bliss.

Playtime with Clinique’s Crayola!

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Did you know that crayons can now be used on your lips? Well, almost! Clinique and Crayola partnered up to bring you Clinique’s Chubby Sticks; if you have fond memories of playing with Crayola sticks when you were younger, then for sure you’re going to love this Crayola inspired collection by Clinique.

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Friday, March 24, the Clinique x Crayola event was held at U.P Town Center Activity area, and it was filled with fun activities such as free popcorn, customized cotton candy, first hand experience with brand’s newest collection, a photobooth area, and — to bring in the nostalgia — coloring area. But the main highlight was the day-to-night make-up workshop from celebrity make-up artist Paolo Maranan who used the Crayola Chubby Sticks to create summer-ready looks.

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This product is made with nourishing ingredients that leave your lips plump and moisturized! And did I mention that the new shades were actually colour matched to perfection in order to resemble the actual shades from Crayola?

Just check out the amazing range of colours!

7 Shades from the Chubby Stick Moisturizing Lip Colours:

Wild Strawberry

Razzmatazz

Mauvelous

Mango Tango

Melon

Pink Sherbet

Tickle Me Pink

3 Shades for the Chubby Stick Intense Moisturizing Lip Colour Balm:

Brick Red

Fuzzy Wuzzy

Red Violet

Get a glimpse of the event highlights by checking out my vlog below!

The Clinique Crayola Collection is now available at all Clinique counters in the Philippines.

Follow them on:

Facebook

Instagram

HOOQ’D ON ALDUB? BINGE-WATCH “DESTINED TO BE YOURS” ANYTIME, ANYWHERE

AlDub fanatics can now stream the latest episode of Alden and Maine’s first ever teleserye,  Destined to be Yours as HOOQ recently announced its acquisition of the exclusive Subscription Video-on-Demand (SVOD) rights to the catch-up episodes.

Destined to Be Yours is currently the most talked about primetime show on Philippine television since it aired its premiere episode last February 27, 2017. Joining Alden and Maine is a cast of talented actors led by Boots Anson-Roa, Lotlot De Leon, Gardo Versoza, Tommy Abuel, Ronnie Henares, Ina Feleo, Sheena Halili, Dominic Roco, Juancho Trivino, RJ Padilla, Koreen Medina and Janice de Belen who recently returned to GMA for this project.

The teleserye quickly captivated viewers with the enthralling romance story between Benjie Rosales (Alden Richard) and Sinag Obispo (Maine Mendoza) which is set in a charming and pictureque town where anything, especially destiny, is a possibility. In fact, the pilot episode garnered 22.5% ratings on AGB Nielsen NUTAM which is 2.9% higher than its rival program. The hashtag for the pilot episode, #DestinedToBeYoursWorldPremiere, also dominated worldwide Twitter trends – garnering 4.4 million tweets from February 26, 6:00 pm to February 28, 6:00 am.

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Sinag is a DJ in a community radio station in her hometown of Pelangi. The paradise-like town of Pelangi was formerly a well-developed municipality due to its flourishing mining industry but many people were forced to leave the town after mining firms closed down. Sinag stayed behind because of her love for her hometown and her intention to preserve the traditions and culture of Pelangi through the community radio station that she inherited from her late grandfather.

Meanwhile, Benjie had just graduated from his university and had high hopes of starting his career as an architect. Benjie applies for Rosales Development, one of the largest real-estate development firms in the country. Amanda (Lotlot De Leon), who had to raise Benjie on her own after her husband died from an accident, was against this at first but later allowed it after a change of heart. 

Benjie’s grandfather, Vicente Rosales (Tommy Abuel), is a real-estate tycoon and is the owner of Rosales Development. He had alienated Benjie and Amanda for many years following the tragic death of Benjie’s father, Gabriel.  In order to make up for lost time, Benjie’s grandmother, Helen (Boots Anson-Roa), convinces Vicente to interview and offer Benjie a position in the company. 

As Benjie accepts the job, he gets assigned to a project at Pelangi. There he meets Sinag and their lives become intertwined as they fall in love with each other.

“Since we announced the highly anticipated first primetime TV series of Alden Richards and Maine Mendoza, the entire #AlDub nation created such a buzz online that Destined to be Yours was definitely destined to be a hit even before it aired its first episode,” says Judd Gallares, President & COO of GMA New Media, Inc. “

HOOQ is now the prime destination for Filipino entertainment on demand with the largest library of local movies amongst any video-on-demand service in the country. Subscribers can now enjoy over 1,200 Filipino movies spanning almost five decades of film making, and over 4,000 hours of local television leaving other video-in-demand services way behind in terms of Filipino content.

For more information, visit www.hooq.tv and follow them on:

Twitter: @hooq_ph | Instagram:  @hooq_ph │ Facebook: http://www.facebook.com/hooq.ph